-Develop and implement impactful marketing strategies that align with our organizational objectives and maximize brand visibility.
-Craft and execute branding strategies that authentically reflect our mission, vision, and values.
-Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms including digital advertising, TV, radio, print, social media, email, physical mailings, signage, websites, landing pages, and events.
-Conduct thorough market research and analysis to stay updated with industry trends, audience preferences, and emerging marketing tools to enhance our marketing endeavors.
-Collaborate closely with the Director of Operations and cross-functional teams to ensure seamless integration of marketing objectives, consistent brand messaging, and holistic marketing efforts.
-Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership, allowing data-driven decision-making.
-Drive the promotion of our resources and brand to maximize visibility, engagement, and overall impact.
Areas of Responsibility:
-Branding, Design, and Messaging:
Responsible for overall company and product branding, including design, logo, and messaging, both internally and externally. Collaborate with stakeholders for cohesive and accurate communication.
-Product Input and Marketing Aspects:
Oversee the marketing and design aspects of products, including branding, naming, logos, design, promos, cover design, and layout.
Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals. Collaborate with content creators to amplify marketing messages.
Assist in external communication through print, electronic, and email channels to donors, customers, partners, and leads.
Ensure branding consistency and collaborate with relevant departments for effective communication.
Responsible for website layout, branding, and content. Oversee the “e-store” (e-commerce) for both paid and free resources, ensuring alignment with branding and strategic objectives.
Your role as Director of Marketing is pivotal to our organization’s growth and visibility. You’ll lead strategic efforts, collaborate extensively, and ensure our marketing messages resonate effectively. You report directly to the Chief Operating Officer and contribute significantly to our overarching success.